World Menu Heist

The only thing better than McDonald’s…is McDonald’s in another country. Maccies fans in the UK had serious international menu envy.

So we did what any fan-first brand would do: we went out there and heisted the most wanted menu items with the help of our fans. Eight different products nabbed from seven countries in the McDonald’s World Menu Heist.

We planned the heist for months, inviting our most envious fans in on it through a close friends group on Insta. LadBible leaked the details. Crew let slip the stolen packaging. And we dropped secret coordinates to our drop zone where fans could taste the heisted goods before they were released to the public. 

The event was held at Barking docks where fans, influencers and media got a first taste of the goods. It was a fully immersive experience with bespoke shipping crates designed like the restaurants from the different countries. Of course there was plenty of photo ops and the internet was hyped just in time for launch.

The heist carried through to every touch point from bespoke ‘stolen’ packaging design to in-restaurant tray liners, CRMs in different languages & cryptic app notifications.

Alongside the film which launched on TV, Cinema and VOD we created delicious OOH, press, social and an immersive in-restaurant experience.

OFFICIALLY THE HIGHEST SALES WEEK FOR MCDONALD’S EVER

Campaign ‘Ad of the Day’ // The Drum : Ad of the Day // Creative Salon: ‘Work of the week

LBB : Work of the Week // David Reviews 5 stars // Adweek: Best Ads of the week